51% = New American Majority

Despite the abundant evidence from Obama’s victories proving that the U.S. population has fundamentally changed, many progressives and Democrats continue to waste millions of dollars chasing white swing voters. The explosive population growth of people of color in America over the past fifty years has laid the foundation for a New American Majority consisting of progressive people of color (23 percent of all eligible voters) and progressive whites (28 percent of all eligible voters). These two groups make up 51 percent of all eligible voters in America right now and that majority is growing larger every day. Failing to properly appreciate this reality, progressives are at risk of missing this moment in history—and losing.

Brown Is the New White takes an unvarnished look at the history of whites and people of color in America, revealing how the past has created current conditions that have revolutionary implications for U.S. politics in 2016 and beyond. Political leader Steve Phillips unveils how people of color and progressive whites add up to a new political majority—while exposing how far behind the curve Democrats are in investing in communities of color.

Path forward

A leader in national politics for 30 years, Steve Phillips has had a front-row seat to these extraordinary political changes. A civil rights lawyer and senior fellow at the Center for American Progress, Phillips draws on his extensive political experience to unveil exactly how people of color and progressive whites add up to a new majority and what this means for U.S. politics and policy.

A book brimming with urgency and hope, Brown Is the New White illuminates a path forward to seize the opportunity created by the demographic revolution.



“[This book] needs to live somewhere that readers could grab it but will have to make an intentional decision to do so. Otherwise, heads are likely to explode in bookstores and libraries all over the country.” — Washington Post 

“A must-read for anyone seeking to make change happen, from small towns to the halls of Congress to the White House.” — John Podesta, former chief of staff to President Bill Clinton and former counselor to President Barack Obama

“Steve Phillips has a deep understanding of how the Civil Rights Movement changed America. His book sparks an important conversation about what increasing racial and cultural diversity will mean for American politics and policy.” — Senator Cory Booker

“Steve Phillips has provided a vital roadmap to a more hopeful, more inclusive America. Let’s pay attention to this important book as we gear up, in 2016, to use our votes to make real change.” — Van Jones, founder of the Dream Corps, CNN contributor, and author of The Green Collar Economy and Rebuild the Dream

“A wake-up call showing that conservatives are actively courting Latino voters knowing they must expand their tent. Progressives had better heed this call and invest in a broader, more ambitious strategy to solidify the support of the Obama coalition.”— Maria Echaveste, former White House deputy chief of staff to President Bill Clinton; policy and program development director, Chief Justice Earl Warren Institute on Law and Social Policy, University of California, Berkeley School of Law; co-founder of the Nueva Vista Group

“In this compelling new book, Steve Phillips lays out the plain facts regarding why progressives must act now to turn America’s changing demographics into a political majority that could lead our nation for decades to come.” —Congressman Mark Takano

“Steve Phillips has been far ahead of the curve in understanding not only where America is but what America will be. Both the analysis and vision that runs through this book should be required reading for all policy makers and political leaders committed to ensuring our country works for all of us.”— Neera Tanden, president of Center for American Progress

“Steve Phillips understands, honors, and illuminates how the transformational work of Dr. King fundamentally changed the composition of the country such that justice-making is possible now more than ever. Decades after Nixon's cynical political calculation, the time is ripe for a new southern strategy. This book helps point the way.” —Reverend Raphael Warnock, senior pastor of Ebenezer Baptist Church, spiritual home of The Rev. Dr. Martin Luther King, Jr.

“It's good news that, by some ways of figuring, America already has a progressive, multiracial majority. Now we all need to get to work mobilizing ourselves so that actual political power reflects that new math ­­this volume is a big help!” — Bill McKibben, founder of and author of The End of Nature

"Steve Phillips is not only an author writing about the potential of a “New American Majority.” He is one of its gifted architects, an innovator with deep roots in electoral politics and a passion for connecting people of every race and background in common purpose. His energetic book, Brown is the New White, is both a fascinating exploration of today’s rapidly changing demographic landscape and an opportunity to see the future through the eyes of one of America’s most engaging public servants and progressive political minds." — Henry Louis Gates, Jr., Alphonse Fletcher University Professor, Harvard University

""HARD-HITTING...abundant use of solid statistics...brilliant commentary. Phillips' robust plea for profound political changes is motivating and will invite those new to the discussion to join in the fight for social change and racial equality in America. A passionate discussion of race and politics SURE TO INSPIRE HEATED DEBATE and, hopefully, proactive solutions.”— Kirkus Reviews