Brown Is the New White:

How the Demographic Revolution Has Created a New American Majority

The New York Times and Washington Post bestseller that sparked a national conversation about America’s new progressive, multiracial majority, updated to include data from the 2016 election.

“Steve Phillips has a deep understanding of how the civil rights movement changed America. His book sparks an important conversation about what in- creasing racial and cultural diversity will mean for American politics and policy.”

— Senator Cory Booker

“Steve Phillips is not only an author writing about the potential of a ‘New American Majority.’ He is one of its gifted architects, an innovator with deep roots in electoral politics and a passion for connecting people of every race and back- ground in common purpose. His energetic book, Brown Is the New White, is both a fascinating exploration of today’s rapidly changing demographic landscape and an opportunity to see the future through the eyes of one of America’s most engaging public servants and progressive political minds.”

— Henry Louis Gates Jr., Alphonse Fletcher University Professor, Harvard University

With a new preface and afterword by the author

When it first appeared in the lead-up to the 2016 election, Brown Is the New White helped spark a national discussion of race and electoral politics and the often-misdirected spending priorities of the Democratic party. This “slim yet jam-packed call to action” (Booklist) contained a “detailed, data-driven illustration of the rapidly increasing number of racial minorities in America” (NBC News) and their significance in shaping our political future.

Completely revised and updated to address the aftermath of the 2016 election, this first paperback edition of Brown Is the New White doubles down on its original insights. Attacking the “myth of the white swing voter” head-on, Steve Phillips, named one of “America’s Top 50 Influencers” by Campaigns & Elections, closely examines 2016 election results against a long backdrop of shifts in the electoral map over the past generation—arguing that, now more than ever, hope for a more progressive political future lies not with increased advertising to middle-of-the-road white voters, but with cultivating America’s growing, diverse majority.

Emerging as a respected and clear-headed commentator on American politics at a time of pessimism and confusion among Democrats, Phillips offers a stirring answer to anyone who thinks the immediate future holds nothing but Trump and Republican majorities.